Secret Dangers Of Buzz Marketing (Traps)

Discover the Surprising Traps of Buzz Marketing That Could Be Harming Your Business – Don’t Fall for Them!

Step	Action	Novel Insight	Risk Factors
1	Identify deceptive advertising tactics	Buzz marketing often employs covert persuasion techniques to influence consumer behavior without their knowledge or consent.	Consumers may feel manipulated or deceived if they discover that they have been targeted by buzz marketing campaigns. This can lead to a loss of trust in the brand and a negative impact on sales.
2	Analyze manipulative messaging methods	Buzz marketing often uses stealthy promotional strategies to create a sense of excitement and urgency around a product or service.	Consumers may feel pressured to make a purchase or take a specific action without fully understanding the consequences. This can lead to buyer’s remorse and a negative impact on brand reputation.
3	Evaluate subliminal brand influence	Buzz marketing may use subliminal messaging to influence consumer behavior without their conscious awareness.	Consumers may feel that their autonomy has been compromised if they discover that they have been influenced by subliminal messaging. This can lead to a loss of trust in the brand and a negative impact on sales.
4	Assess misleading endorsements danger	Buzz marketing may use misleading endorsements to create a false sense of credibility and authority around a product or service.	Consumers may feel misled or deceived if they discover that an endorsement was not genuine or authentic. This can lead to a loss of trust in the brand and a negative impact on sales.
5	Examine inauthentic product reviews	Buzz marketing may use inauthentic product reviews to create a false sense of popularity and demand around a product or service.	Consumers may feel misled or deceived if they discover that a product review was not genuine or authentic. This can lead to a loss of trust in the brand and a negative impact on sales.
6	Evaluate false social proofing risks	Buzz marketing may use false social proofing to create a false sense of popularity and demand around a product or service.	Consumers may feel misled or deceived if they discover that social proofing was not genuine or authentic. This can lead to a loss of trust in the brand and a negative impact on sales.
7	Assess unethical word-of-mouth	Buzz marketing may use unethical word-of-mouth to create a false sense of excitement and urgency around a product or service.	Consumers may feel manipulated or deceived if they discover that word-of-mouth was not genuine or authentic. This can lead to a loss of trust in the brand and a negative impact on sales.

In summary, buzz marketing can be a powerful tool for promoting products and services, but it also carries significant risks. By understanding the deceptive advertising tactics, covert persuasion techniques, manipulative messaging methods, stealthy promotional strategies, subliminal brand influence, misleading endorsements danger, inauthentic product reviews, false social proofing risks, and unethical word-of-mouth associated with buzz marketing, brands can take steps to mitigate these risks and build trust with their customers.

Contents

What are Deceptive Advertising Tactics and How Do They Affect Buzz Marketing?
Covert Persuasion Techniques: The Hidden Danger of Buzz Marketing
Manipulative Messaging Methods in Buzz Marketing: What You Need to Know
The Risks of Stealthy Promotional Strategies in Buzz Marketing
Subliminal Brand Influence: A Silent Threat in Buzz Marketing
Misleading Endorsements Danger: How It Can Harm Your Business Reputation
Inauthentic Product Reviews and Their Impact on Buzz Marketing
False Social Proofing Risks in the World of Buzz Marketing
Unethical Word-of-Mouth Practices That Can Damage Your Brand Image
Common Mistakes And Misconceptions

What are Deceptive Advertising Tactics and How Do They Affect Buzz Marketing?

Step	Action	Novel Insight	Risk Factors
1	Exaggerated benefits	Advertisers may exaggerate the benefits of a product or service to make it seem more appealing to consumers.	Consumers may be disappointed when the product or service does not live up to the exaggerated claims. This can lead to negative reviews and decreased trust in the brand.
2	Hidden fees	Advertisers may hide fees or charges associated with a product or service to make it seem cheaper than it actually is.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
3	Bait and switch	Advertisers may advertise a product or service at a low price to attract customers, but then switch them to a more expensive option once they are interested.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
4	Testimonial manipulation	Advertisers may manipulate testimonials to make it seem like a product or service has more positive reviews than it actually does.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
5	Astroturfing	Advertisers may create fake online reviews or social media posts to make it seem like a product or service is more popular than it actually is.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
6	Native advertising	Advertisers may create content that looks like editorial content to promote their product or service.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
7	Influencer deception	Advertisers may pay influencers to promote their product or service without disclosing that it is a paid promotion.	Consumers may feel deceived and lose trust in the influencer and the brand. This can lead to negative reviews and decreased sales.
8	Product placement abuse	Advertisers may place their product or service in a TV show or movie without disclosing that it is a paid placement.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
9	Subliminal messaging	Advertisers may use subliminal messaging to influence consumers without their conscious awareness.	Consumers may feel manipulated and lose trust in the brand. This can lead to negative reviews and decreased sales.
10	Fear-mongering tactics	Advertisers may use fear to persuade consumers to buy their product or service.	Consumers may feel manipulated and lose trust in the brand. This can lead to negative reviews and decreased sales.
11	Limited time offers	Advertisers may create a sense of urgency by offering a limited time offer, even if the offer is not actually limited.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
12	Trick questions	Advertisers may use trick questions to make consumers feel like they need a product or service.	Consumers may feel manipulated and lose trust in the brand. This can lead to negative reviews and decreased sales.
13	Pseudo-science claims	Advertisers may make claims about their product or service that are not supported by scientific evidence.	Consumers may feel deceived and lose trust in the brand. This can lead to negative reviews and decreased sales.
14	Unrealistic expectations	Advertisers may create unrealistic expectations about what their product or service can do.	Consumers may feel disappointed when the product or service does not live up to their expectations. This can lead to negative reviews and decreased trust in the brand.

Covert Persuasion Techniques: The Hidden Danger of Buzz Marketing

Step	Action	Novel Insight	Risk Factors
1	Identify the target audience	Covert influence strategies are designed to target specific groups of people who are more likely to be receptive to the message.	The risk of alienating other potential customers who may feel excluded or manipulated.
2	Create a message that resonates with the target audience	Persuasive communication methods are used to craft a message that appeals to the emotions and desires of the target audience.	The risk of creating a message that is too manipulative or deceptive, leading to a loss of trust and credibility.
3	Use subtle brand promotion	Subtle brand promotion is used to create a positive association between the message and the brand without overtly promoting the brand.	The risk of creating a message that is too subtle, leading to a lack of brand recognition and recall.
4	Implement sneaky promotional tactics	Sneaky promotional tactics are used to create buzz and generate interest in the message without revealing the true purpose of the campaign.	The risk of creating a message that is too sneaky, leading to a backlash from consumers who feel deceived or manipulated.
5	Incorporate undercover product placement	Undercover product placement is used to subtly promote a product or service within the message without the audience realizing it.	The risk of creating a message that is too obvious, leading to a loss of credibility and trust.
6	Utilize disguised endorsement campaigns	Disguised endorsement campaigns are used to create the impression that the message is being endorsed by a trusted source, such as a celebrity or influencer.	The risk of creating a message that is too deceptive, leading to a loss of trust and credibility.
7	Avoid concealed sales pitches	Concealed sales pitches are used to create the impression that the message is not a sales pitch, but rather a genuine recommendation or endorsement.	The risk of creating a message that is too salesy, leading to a loss of credibility and trust.
8	Leverage secretive word-of-mouth marketing	Secretive word-of-mouth marketing is used to create buzz and generate interest in the message through personal recommendations and referrals.	The risk of creating a message that is too secretive, leading to a lack of transparency and trust.
9	Be aware of unethical buzz creation methods	Unethical buzz creation methods, such as fake reviews or paid endorsements, can damage the reputation of the brand and lead to legal issues.	The risk of creating a message that is too unethical, leading to a loss of credibility and trust.
10	Understand hidden persuasion mechanisms	Hidden persuasion mechanisms, such as priming or framing, can influence the way the audience perceives the message and the brand.	The risk of creating a message that is too manipulative, leading to a loss of trust and credibility.
11	Practice clandestine consumer targeting	Clandestine consumer targeting is used to identify and target specific groups of consumers based on their behavior and preferences.	The risk of creating a message that is too invasive, leading to a backlash from consumers who feel their privacy has been violated.

Manipulative Messaging Methods in Buzz Marketing: What You Need to Know

Step	Action	Novel Insight	Risk Factors
1	Identify Psychological Manipulation Strategies	Buzz marketing often uses psychological manipulation strategies to influence consumer behavior. These strategies include fear-based appeals, exaggerated testimonials, and sensationalism in content creation.	Consumers may feel manipulated and lose trust in the brand.
2	Recognize False Endorsement Claims	False endorsement claims are a common tactic used in buzz marketing. This involves using fake testimonials or endorsements to promote a product or service.	Consumers may feel deceived and lose trust in the brand.
3	Understand Astroturfing	Astroturfing is the practice of creating fake grassroots campaigns to promote a product or service. This can involve paying people to post positive reviews or comments online.	Consumers may feel misled and lose trust in the brand.
4	Identify Stealth Marketing Methods	Stealth marketing involves promoting a product or service without disclosing that it is an advertisement. This can include product placement in movies or TV shows, or paying influencers to promote a product without disclosing that they are being paid.	Consumers may feel deceived and lose trust in the brand.
5	Recognize Native Advertising Approaches	Native advertising involves creating content that looks like editorial content but is actually an advertisement. This can include sponsored articles or videos.	Consumers may feel misled and lose trust in the brand.
6	Understand Influencer Coercion Techniques	Influencer coercion involves pressuring influencers to promote a product or service, often with the promise of payment or other incentives. This can lead to influencers promoting products they don’t actually believe in.	Consumers may feel misled and lose trust in the brand.
7	Identify Guerilla Marketing Ploys	Guerilla marketing involves using unconventional or unexpected tactics to promote a product or service. This can include flash mobs or graffiti advertising.	Consumers may feel annoyed or offended by the tactics used.
8	Recognize Viral Campaigns Misuse	Viral campaigns can be a powerful tool in buzz marketing, but they can also be misused. This can include creating fake viral campaigns or using clickbait headlines to drive traffic to a website.	Consumers may feel misled and lose trust in the brand.
9	Understand Product Placement Deception	Product placement involves featuring a product or service in a TV show or movie. However, this can be deceptive if the product is not actually relevant to the plot.	Consumers may feel misled and lose trust in the brand.
10	Identify Buzzword Overuse	Buzzwords are often used in buzz marketing to create hype around a product or service. However, overusing buzzwords can make the marketing seem insincere or fake.	Consumers may feel annoyed or lose interest in the product.
11	Recognize Exaggerated Testimonials Abuse	Exaggerated testimonials involve using testimonials that are overly positive or unrealistic. This can make consumers skeptical of the product or service.	Consumers may feel misled and lose trust in the brand.
12	Understand Fear-Based Appeals Exploitation	Fear-based appeals involve using fear to motivate consumers to buy a product or service. However, this can be exploitative if the fear is not based in reality.	Consumers may feel manipulated and lose trust in the brand.
13	Identify Trickery in Social Media	Social media can be a powerful tool in buzz marketing, but it can also be used to trick consumers. This can include creating fake social media accounts or using bots to generate fake engagement.	Consumers may feel misled and lose trust in the brand.
14	Recognize Sensationalism in Content Creation	Sensationalism involves creating content that is designed to shock or provoke a reaction. While this can be effective in generating buzz, it can also be misleading or offensive.	Consumers may feel misled or offended by the content.

The Risks of Stealthy Promotional Strategies in Buzz Marketing

Step	Action	Novel Insight	Risk Factors
1	Identify the target audience	Covert promotional strategies can be used to manipulate specific groups of consumers	The risk of alienating other potential customers who may feel excluded or deceived
2	Choose the appropriate promotional method	Different methods have varying levels of effectiveness and ethical implications	The risk of choosing a method that is too aggressive or unethical, leading to negative backlash
3	Create a buzz-worthy message	Subliminal messaging techniques can be used to influence consumer behavior without their knowledge	The risk of creating a message that is too subtle or misleading, leading to confusion or mistrust
4	Utilize influencers or brand ambassadors	Influencers can be used to promote products in an authentic and relatable way	The risk of partnering with influencers who have questionable ethics or who may not align with the brand’s values
5	Monitor social media engagement metrics	False engagement metrics can be used to create the illusion of popularity	The risk of relying too heavily on metrics that may not accurately reflect consumer behavior or sentiment
6	Disclose sponsored content	Disguised sponsored content initiatives can be used to promote products without being transparent	The risk of violating advertising regulations or losing consumer trust
7	Evaluate the success of the campaign	Manipulative consumer targeting approaches can be used to create short-term success	The risk of sacrificing long-term brand loyalty or reputation for short-term gains
8	Continuously reassess and adjust the strategy	Illicit viral marketing ploys and deceitful guerrilla marketing maneuvers can be used to create buzz quickly	The risk of being caught and facing legal or ethical consequences.

Subliminal Brand Influence: A Silent Threat in Buzz Marketing

Step	Action	Novel Insight	Risk Factors
1	Identify the target audience	Buzz marketing campaigns are designed to target specific demographics, such as age, gender, and interests.	The risk of targeting the wrong audience can result in a failed campaign and wasted resources.
2	Create a subliminal message	Subliminal messages are designed to influence the subconscious mind without the viewer’s awareness.	The risk of creating a message that is too obvious can result in the viewer feeling manipulated and losing trust in the brand.
3	Use subtle product placement	Product placement is a form of advertising that involves placing a product in a TV show or movie. Subtle product placement is when the product is not the focus of the scene but is still visible.	The risk of using too much product placement can result in the viewer feeling overwhelmed and losing interest in the content.
4	Utilize covert marketing tactics	Covert marketing tactics involve disguising marketing messages as something else, such as a blog post or social media post.	The risk of using covert marketing tactics is that the viewer may feel deceived and lose trust in the brand.
5	Implement stealthy promotional strategies	Stealthy promotional strategies involve promoting a product without the viewer realizing it, such as through a celebrity endorsement or influencer marketing.	The risk of using stealthy promotional strategies is that the viewer may feel manipulated and lose trust in the brand.
6	Monitor the campaign’s success	It is important to track the success of the buzz marketing campaign to determine if it is effective and adjust the strategy if necessary.	The risk of not monitoring the campaign’s success is that the brand may continue to waste resources on an ineffective campaign.
7	Evaluate the ethical implications	Buzz marketing campaigns can be seen as unethical if they are designed to manipulate the viewer’s subconscious mind without their awareness.	The risk of not evaluating the ethical implications is that the brand may damage its reputation and lose customers.

Overall, subliminal brand influence is a silent threat in buzz marketing because it involves using unconscious persuasion techniques, covert marketing tactics, subtle product placement, and other sneaky advertising methods to manipulate the viewer’s subconscious mind without their awareness. To mitigate the risk of losing trust in the brand, it is important to monitor the campaign’s success, evaluate the ethical implications, and use these inconspicuous branding tactics sparingly.

Misleading Endorsements Danger: How It Can Harm Your Business Reputation

Step	Action	Novel Insight	Risk Factors
1	Conduct thorough research on the endorsers	Unverified celebrity endorsements can harm your business reputation	False association with reputable organizations
2	Verify the authenticity of the endorsements	Manipulative influencer marketing tactics can mislead customers	Illicit paid promotions
3	Check for hidden sponsorship deals	Covert affiliate marketing strategies can deceive customers	Deceitful brand partnerships
4	Ensure accurate product descriptions	Inaccurate product descriptions can lead to customer dissatisfaction	Misleading testimonials and reviews
5	Monitor customer feedback	Fabricated customer feedback can mislead potential customers	Fraudulent user-generated content
6	Check for fictitious social media followers	Dishonest word-of-mouth campaigns can harm your business reputation	Unethical use of logos and trademarks
7	Avoid deceitful brand partnerships	Secret Dangers of Buzz Marketing can harm your business reputation	Misleading endorsements danger

The novel insight in this article is that misleading endorsements can harm your business reputation. To manage this risk, businesses should conduct thorough research on endorsers, verify the authenticity of endorsements, check for hidden sponsorship deals, ensure accurate product descriptions, monitor customer feedback, check for fictitious social media followers, and avoid deceitful brand partnerships. The risk factors associated with misleading endorsements include unverified celebrity endorsements, manipulative influencer marketing tactics, inaccurate product descriptions, illicit paid promotions, deceitful brand partnerships, misleading testimonials and reviews, fraudulent user-generated content, dishonest word-of-mouth campaigns, false association with reputable organizations, and unethical use of logos and trademarks. By managing these risks, businesses can protect their reputation and avoid the negative consequences of misleading endorsements.

Inauthentic Product Reviews and Their Impact on Buzz Marketing

Step	Action	Novel Insight	Risk Factors
1	Identify the source of the product reviews	Inauthentic product reviews can come from various sources, including paid reviewers, bots, and employees of the company	The risk of relying on inauthentic reviews is that they may not accurately reflect the quality of the product, leading to disappointed customers and damage to the brand’s reputation
2	Analyze the language and tone of the reviews	Inauthentic reviews may use overly positive language or contain generic statements that do not provide specific details about the product	Relying on these types of reviews can lead to false expectations and disappointment for customers who purchase the product based on these reviews
3	Look for patterns in the reviews	Inauthentic reviews may be posted in clusters or have similar language and tone, indicating that they are not genuine	Relying on these reviews can lead to a skewed perception of the product’s quality and may result in negative consequences for the brand
4	Verify the authenticity of the reviews	Brands can use tools such as review verification services or manually check the reviewer’s profile to ensure that the reviews are genuine	Failing to verify the authenticity of reviews can lead to a loss of credibility and trust with customers
5	Encourage genuine customer feedback	Brands can incentivize customers to leave honest reviews by offering discounts or other rewards	Relying solely on inauthentic reviews can lead to a lack of trust and credibility with customers, while genuine customer feedback can help build a positive reputation and increase customer loyalty
6	Monitor and respond to reviews	Brands should regularly monitor and respond to both positive and negative reviews to show that they value customer feedback and are committed to improving their products	Ignoring negative reviews or only responding to positive ones can lead to a lack of trust and credibility with customers, while actively engaging with reviews can help build a positive reputation and increase customer loyalty

Overall, inauthentic product reviews can have a significant impact on buzz marketing by misleading customers and damaging a brand’s reputation. It is important for brands to take steps to verify the authenticity of reviews and encourage genuine customer feedback to build trust and credibility with their audience. Additionally, monitoring and responding to reviews can help improve the overall customer experience and increase customer loyalty.

False Social Proofing Risks in the World of Buzz Marketing

Step	Action	Novel Insight	Risk Factors
1	Identify the type of social proofing being used	False social proofing can take many forms, including fabricated customer reviews, fictitious testimonials, and phony influencer endorsements.	Companies may use these tactics to boost their reputation and sales, but they can also damage their credibility and reputation if they are caught.
2	Check the authenticity of the social proofing	Look for signs that the social proofing is genuine, such as detailed and specific reviews, testimonials from real customers, and endorsements from reputable influencers.	False social proofing can be difficult to detect, especially if it is well-crafted and convincing. Consumers may be misled into making purchases based on false information.
3	Investigate the source of the social proofing	Determine who is behind the social proofing and whether they have a vested interest in promoting the product or service.	Companies may use fake user-generated content or paid influencers to promote their products, which can be misleading and unethical. Consumers may feel deceived if they discover that the social proofing is not genuine.
4	Consider the context of the social proofing	Evaluate whether the social proofing is relevant and appropriate for the product or service being promoted.	False social proofing can backfire if it is not relevant or appropriate, leading to negative publicity and damage to the company’s reputation. Consumers may feel manipulated if they perceive the social proofing as irrelevant or misleading.
5	Assess the potential risks and benefits of using social proofing	Determine whether the benefits of using social proofing outweigh the risks, and whether there are alternative marketing strategies that may be more effective and ethical.	False social proofing can lead to legal and financial consequences, as well as damage to the company’s reputation and credibility. Consumers may lose trust in the company and its products if they feel deceived or misled.

In the world of buzz marketing, false social proofing can be a significant risk factor for companies that use deceptive advertising tactics, misleading endorsements, and manipulative messaging techniques to promote their products and services. These inauthentic brand promotion strategies can include fabricated customer reviews, fictitious testimonials, phony product recommendations, bogus influencer endorsements, and contrived viral campaigns.

To manage the risk of false social proofing, companies should take steps to identify the type of social proofing being used, check the authenticity of the social proofing, investigate the source of the social proofing, consider the context of the social proofing, and assess the potential risks and benefits of using social proofing. By doing so, companies can avoid the pitfalls of false social proofing and build a reputation for authenticity and credibility in the eyes of consumers.

Unethical Word-of-Mouth Practices That Can Damage Your Brand Image

Step	Action	Novel Insight	Risk Factors
1	Using fake reviews	Fake reviews are a common tactic used by companies to boost their reputation.	The risk of getting caught and facing legal consequences can damage the brand’s image.
2	Misleading endorsements	Endorsements from celebrities or influencers can be misleading if they are not genuine.	The risk of losing credibility and trust from customers can damage the brand’s image.
3	Covert advertising tactics	Covert advertising tactics involve promoting a product or service without disclosing that it is an advertisement.	The risk of being seen as deceptive and unethical can damage the brand’s image.
4	Stealth marketing techniques	Stealth marketing techniques involve promoting a product or service in a way that is not obvious to the consumer.	The risk of being seen as manipulative and unethical can damage the brand’s image.
5	Incentivized recommendations	Incentivized recommendations involve offering rewards or incentives to customers for recommending a product or service.	The risk of being seen as exploitative and unethical can damage the brand’s image.
6	Paid influencers	Paid influencers are individuals who are paid to promote a product or service on social media.	The risk of being seen as insincere and unethical can damage the brand’s image.
7	Fabricated social proof	Fabricated social proof involves creating fake social media accounts or buying followers to make it seem like a product or service is more popular than it actually is.	The risk of being caught and facing legal consequences can damage the brand’s image.
8	False claims of expertise	False claims of expertise involve promoting a product or service as being backed by experts when there is no evidence to support this claim.	The risk of being seen as dishonest and unethical can damage the brand’s image.
9	Manipulative persuasion strategies	Manipulative persuasion strategies involve using psychological tactics to influence customers to buy a product or service.	The risk of being seen as manipulative and unethical can damage the brand’s image.
10	Hidden agendas in referrals	Hidden agendas in referrals involve promoting a product or service for personal gain without disclosing this information to the consumer.	The risk of being seen as deceptive and unethical can damage the brand’s image.
11	Exploitative referral programs	Exploitative referral programs involve offering rewards or incentives to customers for referring others to a product or service, but the rewards are not worth the effort.	The risk of being seen as exploitative and unethical can damage the brand’s image.
12	Unverified user-generated content	Unverified user-generated content involves using customer reviews or testimonials without verifying their authenticity.	The risk of being seen as dishonest and unethical can damage the brand’s image.
13	Insincere brand ambassadors	Insincere brand ambassadors are individuals who promote a product or service without genuinely believing in it.	The risk of being seen as insincere and unethical can damage the brand’s image.
14	Unethical viral campaigns	Unethical viral campaigns involve using controversial or offensive content to generate buzz around a product or service.	The risk of being seen as insensitive and unethical can damage the brand’s image.

Common Mistakes And Misconceptions

Mistake/Misconception	Correct Viewpoint
Buzz marketing is always effective in generating positive buzz for a product or service.	While buzz marketing can be effective, it is not a guaranteed success and there are potential risks involved. It’s important to carefully plan and execute a buzz marketing campaign to minimize these risks.
Buzz marketing only involves using social media influencers to promote products or services.	While social media influencers are often used in buzz marketing campaigns, they are not the only method of generating buzz. Other tactics include creating viral content, hosting events, and utilizing word-of-mouth advertising.
Buzz marketing doesn’t require any investment or resources from the company promoting their product or service.	Buzz marketing requires significant investment in time, resources, and planning from the company promoting their product or service. Without proper planning and execution, a buzz marketing campaign can actually harm a brand’s reputation rather than enhance it.
Negative publicity generated through buzz marketing can easily be controlled by the company promoting their product or service.	Negative publicity generated through buzz marketing can quickly spiral out of control if not properly managed by the company promoting their product or service. It’s important to have crisis management plans in place before launching any type of controversial campaign that could generate negative attention.
The use of deceptive tactics is acceptable in order to generate more hype around a product or service.	Deceptive tactics should never be used in any type of advertising including buzz marketing campaigns as this violates ethical standards and could result in legal consequences for companies who engage in such practices.